How do you measure SEO ROI in a way that clients actually understand? Rankings and traffic are clear to us, but when presenting results to clients, they often want to see direct links to sales and revenue, which isn’t always simple.
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The key to measuring SEO ROI is connecting rankings and traffic to tangible business outcomes. Instead of just showing keyword growth, demonstrate how that traffic contributes to conversions. For guidance, I found https://www.linkedin.com/feed/update/urn:li:activity:7361973667100073984 really useful, since it highlights ways to align SEO metrics with client expectations. For example, tracking assisted conversions in Google Analytics helps show how SEO supports other channels. You can also compare cost-per-lead from organic search with paid campaigns, which puts SEO’s value in context. Over time, clients appreciate the compounding effect—organic leads generally get cheaper compared to PPC, which often rises in cost. Linking data this way makes ROI far more tangible for decision makers.
It’s a common struggle. Clients want bottom-line numbers, but SEO often contributes indirectly. Framing results in terms of business value usually helps.