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Cookies Policy


Like most similar websites, this site uses cookies. We use technology on our website to collect information that helps us enhance your experience and our products and services.  


This policy is intended to help you to provide that cookie information, the types, how we use them and other tracking technologies that Blue Shell may place on your device, the policy is a more detailed version of the basic cookies policy incorporated into our privacy policy template. 


At Blue Shell, we respect your concerns about privacy and value the relationship that we have with you. By using this website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

Depending upon your circumstances, you may need to supplement the policy with consent procedures. Please take a moment to familiarise yourself with our cookie practices and let us know if you have any questions by sending us an e-mail or submitting a request through the “Contact Us” form on our websites.

What are the "cookies"?

Cookies are small pieces of data stored on a site visitor's browser, in particular text files stored in the user's terminal device intended to be used with web pages. usually used to keep track of their movements and actions on a site. These files allow identifying the user’s device and properly display the web page customized to their individual preferences. "Cookies" usually contain the name of the website from which they come from, their storage time on the terminal device & a unique number. 

What do we use "cookies" for?

Cookies are contained in the HTTP protocol, which is used to communicate Internet server with the browser. It consists of: the key defining the name of values, values and lifetime after which the browser should remove the cookie. Their functions are mostly standard ones provided for browser settings. Cookies are used in order to adjust the web content to user preferences and to increase the usability and personalization of the content of websites.

What "cookies" files are used by us?

There are two standard types of "cookies:
1- Session (Transient) cookies: These cookies are erased when you close your browser, and do not collect information from your computer. They typically store information in the form of a session identification that does not personally identify the user.


2- Persistent (Permanent or Stored) cookies: These cookies are stored on your hard drive until they expire. "Permanent" files remain on the user’s device for the time specified in the parameters of "cookies" files or until they are manually deleted by the user. These cookies are used to collect identifying information about the user, such as Web surfing behavior or user preferences for a specific site.


"Cookies" files used by the website operator partners, in particular users of the website, are subject to their own privacy policy.

Privacy Policy and "cookies" files

When the user uses our site, we use cookies to identify the browser or user device - "cookies" collect various types of information, which in principle do not constitute personal data (do not allow for the identification of the user). However, some information, depending on their content and use, may be associated with a specific person and be considered as personal data. In connection with the Blue Shell policy, the data is encrypted, which makes it impossible to prevent unauthorized access to them.

preferences of users

By using the cookies technology used on our website, it is possible to learn about the preferences of users - for example, by analyze how often they visit our website, or what products they view the most. Analysis of online behavior helps us to better understand users' habits and expectations and to adapt to their needs and interests. Thanks to this technology, we can not only present to the user the advertisement tailored to it (for example, the advertisement resulting from the recent review of only Treadmill in the category "Cardio Equipment") and from the available offers primarily present those that best suit the needs of the user, but also we can create and present dedicated ads, offers or discounts not available to other people.


The user's resignation from cookies allowing the display of advertisements tailored to user’s interests does not mean that user will not receive any advertisements when using our or other websites - in this case the user will continue to receive the same amount of ads, but not related to his current activity.


Access to information on the activity of users on the Internet using cookies will also allow us to conduct market and statistical analyses.


The information collected and contained in cookies can be stored after the end of the browser session, which allows, for example, to use them during subsequent visits by the user.


Based on cookies, we use technology that allows us to reach users who have previously visited our website on other websites that they visit, including those belonging to entities cooperating with our partners.

The lack of connection between the advertisement displayed to the user and his interests and needs may be disruptive to him. We believe that it is more attractive and practical for the user to receive the message that corresponds to his interests and needs to be identified as a result of the analysis of his previous behaviour based on the technology of cookies. Therefore, we are interested in following advertising content for a user using different websites to provide advertising content adapted to his previous internet activity.

Third party cookie files

The cookies we use are primarily aimed at optimizing user service when using our website. However, we cooperate with other companies in the scope of their marketing (advertising) activity. For the purposes of this cooperation, the browser or other software installed on user's device also Shops cookies from entities conducting such marketing activities. You can read the list of our trusted partners on Our Cookies Policy below.


Cookies sent by these entities are supposed to improve the effectiveness of presenting to the user advertisements that correspond to his online activity - third parties provide advertising content to users.


Therefore, during the visit to our website, cookies from our partners are also stored on your computer or other device. In this way, for example, information about products being viewed or purchased is collected.

Removing / blocking "cookies"

Remember that you can manage your use of cookies via privacy settings on our website or your web browser.


By default, Internet browsers or other software installed on a computer or other user's device connected to the network allow for the inclusion of certain types of "cookies" on such device. These settings can be changed in such a way as to block the use of "cookies" in the settings of the web browser or inform about their every transfer to the user's device. In this way, the consent expressed on the use of this technology may be modified or cancelled at any time (blocking the saving of cookies in the future).


It is also possible to block cookies of third parties with the simultaneous acceptance of "cookies" coming directly from Shell Egypt.

Detailed information about the possibilities and ways of handling "cookies" are available in the software (web browser) settings.

Limiting the use of "cookies" may affect some functionalities available on the website.


Please note that resignation of cookies will only apply to a specific browser. This means that the same actions will have to be taken for any other browser used on the same or another device.

Privacy and Cookies Policy Online Shop Shell Egypt

1- What document are you dealing with?

This privacy policy of the Online Shop and the Application (hereinafter referred to as "Policy") is for information purposes, which means that it is not a source of obligations for the Customers of the Online Shop and the Application (it is not a contract or regulations).


The information contained in the Policy is general. Detailed information regarding the processing of specific personal data is available during their collection , each time in the content of the information clause placed in a visible and easily accessible place. This applies in particular to information about the purpose and legal basis of the processing of personal data, the period of their storage and the recipients to whom they are transferred.


All words, phrases and abbreviations appearing on this page and beginning with a capital letter (e.g. Seller, Online Shop, Electronic Service) should be understood in accordance with their definition contained in the Regulations of the Online Shop available on the Blue Shell online shop, including an App.


In case of any doubts or contradictions between the Policy and the consents given by a given regardless of the provisions of the Policy, always the basis for taking and determining by the Administrator the scope of activities are voluntary consents or provisions of law. In the event of such a conflict between the Policy and the content of the information clauses provided by the Administrator when collecting personal data (usually under the forms in the Online Store and the information that a customer should follow is provided to him within the aforementioned information clauses.

2- Who is the Administrator of your Data?

The administrator of personal data collected:

• - via the Online Shop and Application (including using cookies or similar technology) or other communication channels with the Customer;
• - obtained on the basis of the Customer's activity on the Internet, in Application or in offline Shops belonging to Shell Egypt.


Is the company Blue Shell. with registered office in Cairo (address of the registered office and address for delivery: Giza - Al-Haram st. 396, 12555 Cairo), entered into the Register of Entrepreneurs of Egyptian Commercial Register in Cairo, of the National Court Register under KRS 0000000; Tax identification number /NIP/: 0000000; Business ID: 0000000; of the share capital: EGP 2,000,000, paid in full (contact at the above-mentioned address, e-mail address: or telephone number: (+20) 10 20 30 1006, 10 20 30 1007 and 233 805 178 - payment as per standard connection - according to the price list of the relevant operator) - hereinafter referred to as the "Administrator" and being also the Seller.


You can also contact the Data Protection Officer:

In case of giving additional consent, our business partners (listed below in paragraph 00) can become the administrators of your Personal Data obtained through the usage of technologies like cookies.

3- How do we care for your data?

Customer's personal data is processed in accordance with the Regulation of the Egyptian Parliament on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing. Directive 00/00 / EC (UE.L Journal of Laws No. 119, item 1) (hereinafter also: "???") and other currently applicable rules , i.e. throughout the entire period of data processing, legal provisions on the protection of personal data. Personal data means information about an identified or identifiable physical person (hereinafter: "Personal Data"). An identifiable natural person is a person who can be directly or indirectly identified, in particular on the basis of an identifier such as name, identification number, location data, internet identifier or one or more specific factors determining physical, physiological, genetic, psychological, economic, cultural or social identity of a natural person.


The administrator takes special care to protect the interests of the data subjects, and in particular ensures that the data collected by him are:

• - processed in accordance with the law, fairly and transparently for the data subject;
• - collected for specific, explicit and legitimate purposes and not further processed in a way incompatible with those purposes;
• - adequate, relevant and limited to what is necessary for the purposes for which they are processed;
• - correct and updated as necessary;
• - kept in a form which permits identification of the data subject for no longer than is necessary for the purposes for which the data are processed;
• - processed in a manner that ensures adequate security of Personal Data, including protection against unauthorized or unlawful processing and accidental loss, destruction or damage, by appropriate technical or organizational measures.


As indicated in the introduction, realizing how important the privacy of customers is, the Administrator protects not only users visiting the Online Shop or using an App, but also Customers who provided their personal data to the Administrator using other communication channels, i.e.:

a- The website and any other websites marked or co-branded with the Facebook brand (including sub-domains, international versions, widgets and versions for mobile phones), whose operating principles are based on regulations made available in particular to, rovided by Facebook Inc., (hereinafter also "Facebook Service"), including via the Facebook Lead Ads function aimed at direct marketing of the Administrator's own products or services. The rules for the protection and use of Personal Data by the Facebook Service are available, for example, at: The Administrator has no influence on the content of the legal regulations of the Facebook Website, including Personal Data.


b- Applications enabling advertising campaigns, including competitions, to be carried out by the Administrator of the Facebook Website.

  4- What purposes is information about you used for?

Each time, the purpose and scope of data processed by the Administrator result from the consent of the Customer or the law and are further specified as a result of actions taken by the Customer in the Online Shop or other communication channels with the Customer. For example: (I) Customer Personal Data may be processed in order to grant, present or give him dedicated offers and promotions, as high as possible tailored to his preferences(which may have a significant impact on it) only if the Client has given consent (not available to people who have not given such consent); (II) if the Customer does not decide to purchase via the Online Shop and will only make a Reservation of selected Products through it, his / her Personal Data will not be made available to the carrier performing the shipment at the request of the Administrator.


Possible purposes of processing Customer's Personal Data by the Administrator are in particular:

a- Conclusion and implementation of the Sales Agreement on Provision of Services (Account),or taking action at the request of the future Customer before its conclusion (We process your data to run your Account so that you can enjoy the benefits it offers, such as placing orders without having to fill out forms each time, access your purchase history, manage your consents in the service etc. and enable you to use other services available on our website).

b- Conclusion and implementation of a Sales or Reservation Agreement, or taking action at the request of a future Customer before its conclusion (your personal data is needed for the implementation of your order and performance of the contract - in particular, confirmation of its submission and booking or sending selected product to you, as well as if necessary, contact you in this matter).

c- Accepting and processing complaints.

d- Conducting the competition, in particular selecting the winners of the competition and the implementation of prizes.

e- Presenting advertisements, offers or promotions (discounts) regarding the products or services of the Administrator and its partners (current list available on Online Store) intended for all recipients, in particular for the purpose of implementing the contract for the provision of the Newsletter.

f- Assessment and analysis of customer activity and information, including as part of the automated processing of Personal Data (profiling), to present general advertisements, offers or promotions (discounts), regarding the products or services of the Administrator and its partners, in a manner adapted to the interests the client (without, however, significantly affecting his / her decisions), in particular for the purpose of implementing the contract for the provision of the Newsletter, and market and statistical analysis.

g- Pursuing claims and defense against claims, including third parties - if you use most of the functionality of the Online Store and Application.

h- To fulfil legal obligations resulting from regulations, e.g. tax and accounting regulations, especially in the case of paid contracts.

i- Keeping correspondence with clients, including providing answers to clients' messages.


In the case of an adult Client, with his additional consent, Personal Data may also be processed in order to present, create, award and implement dedicated ads, offers or promotions (rebates) for the Client's products or services and its partners, as high as possible adjusted to his preferences (profiling), as a result of automated decision-making, which may cause legal effects or have a material effect on him, for example through a short-term rebate for a specific product only recently reviewed in our store ( this option is not available to people who are not adults or who are of age but have not consented to this).

5- What information do we use about you?

The Administrator may process in particular the following Customer Personal Data:


a- Using the Online Shop or Application:

• - Personal Data provided in the form when registering an Account, placing orders or making a Booking in the Online Shop (in particular: name and surname, e-mail address, contact telephone number, address [street, house number, apartment number, postal code, city, country) ], address of residence / business activity / registered office [if different from the delivery address], bank account number, and in the case of Customers who are not consumers additionally the company name and tax identification number [NIP]) and other data collected when using the Online Shop or application.
• - Personal Data provided in order to use the newsletter, provided when using the contact form, or provided when making a complaint.
• - Personal Data provided in order to participate in contests.
• - Other Data, in particular obtained on the basis of the Customer's activity on the Internet, in mobile applications or in-Shop Shops belonging to Blue Shell., including those obtained via the Online Shop, Application or other communication channels with the Customer using cookies and similar technologies.


b- Supplementing the data contained in the Facebook Lead Ads form, the User provides the Administrator with the Personal Data indicated in the form, which may include in particular: name, surname, e-mail address, telephone number.


c- Supplementing the data contained in the application forms enabling the Administrator to run advertising campaigns / contests on the Facebook Website, the User provides the Administrator with the personal data indicated in the form, including in particular: name, surname, correspondence address, e-mail address, number phone number.

6- Are you obligated to provide us with your details and what are the possible consequences of failing to do so?

Providing Personal Data by the Customer in the Online Store is voluntary, however, it is necessary to use certain functionalities of our store, for example, to place an Order and settle by the Customer (conclusion and performance of the Sales Agreement), Account registration or making a Booking (conclusion and performance of the Agreement on Provision of Services) sign up for the newsletter or use our forms.


Each time, the scope of data required to conclude an appropriate contract is indicated in the Online Shop, (we mark the data, the application of which is necessary to conclude the contract / use a certain functionality) as part of other communication channels with the Customer or in the Regulations. The consequence of not submitting Personal Data may be the inability to effectively perform the above-mentioned activities.

7- On what legal basis do we use information about you?

The basis for the processing of the Customer's Personal Data is primarily the necessity to perform the contract to which he is a party or the need to take action at his request prior to its conclusion (Article 0 paragraph 0 letter b) of GDPR. This applies mainly to Personal Data provided in the form when registering an Account, placing Orders and concluding the Sale Agreement ,or making Reservations in the Online Shop. as well as when subscribing to the newsletter. Also in the case of Personal Data provided to us in connection with the Customer's complaint, the legal basis for their processing is the necessity to perform / service the contract for the sale of advertised goods.


In the case of data processing operations for the aforementioned marketing purposes, with the exception of those that are implemented as part of the newsletter, which operates on the basis of the regulations, the basis for such processing is the fulfillment of the objectives resulting from the legally legitimate interests pursued by the Administrator or his partners (Article 0 paragraph 0 letter A) of the Egyptian Law, whereas in this case partners do not participate in processing of Client’s personal data. On the other hand the range in which Administrator’s partners can access this information – lawful basis of such processing is Client’s voluntary consent (Article 0 paragraph 0 letter A) of the Egyptian Law. In turn, the presentation, creation, award and implementation of advertisements, offers or promotions (rebates), which are based only on automated processing, including profiling, as much as possible, tailored to the Customer's preferences, which may significantly influence Customer’s consumer decision are based on a voluntary consent of the Customer (Article 0 (0) (a) of the Egyptian Law)(Article 00 paragraph 0 letter A). However, this applies only to mature Clients.


In other (other) purposes, the Customer's Personal Data may be processed on the basis of:


a- Voluntarily expressed consents - for example, persons joining contests, persons using contact forms (Article 0 (0) (a) of the Egyptian Law.
b- Applicable law when processing is necessary to fulfill the legal obligation of the Administrator e.g. when based on tax regulations or accounting one, The Administrator settles concluded sales contracts (Article 0 (0) (a) of the Egyptian Law.
c- Indispensable for purposes other than those mentioned above resulting from legitimate interests pursued by the Administrator or by a third party, in particular to determine, assert or defend claims, market and statistical analyses (Article 0 (0) (a) of the Egyptian Law.

8- Is your data subject to profiling, and what does this mean for you?

The administrator for the purpose of presenting general advertisements, offers or promotions (discounts), intended for all Clients, in a manner adapted to the interests of a given client, may read his preferences, e.g. by analyzing how often he visits the Online Shop, also what products he buys or reserves in offline Shops owned by Blue Shell, This allows a better understanding of the client's expectations and adaptation to his needs- however, it does not significantly affect his decisions. Thanks to the use of advanced technologies by the Administrator, the above activities will often be performed by the system in an automated manner, thanks to which the content sent will be the most up-to-date and the client will be able to quickly become familiar with them.


In the case of adult customers, the analysis of interests or preferences will also be used to create, award and implement dedicated and customized ads, offers or promotions (discounts) in an automated manner, which may cause legal effects or have a similar effect on it, potentially limiting access to other clients (this option is not available to customers who are not adults and did not consent to such activities of the Administrator).It differs from ordinary “Profiling” ( i.e. adapting our messages, banners to your interests), because such activity can significantly influence your decisions as a consumer, so e.g. it may result in creating individual limited-time offer based on history of your purchases and online behavior on our website, this offer will not be available to other customers. The more often a client uses the services of the Administrator and purchases its products, the better promotions and surprises can be prepared for him.


The Administrator may also process information about the Customer's preferences, which may sometimes have the nature of Personal Data, and were granted to the Administrator by the Customer voluntarily through the functionality of the Application, including to limit the presented Products or Promotion to a specific type (e.g. sports type) or to specific categories (e.g., Men's / Women's / Children's products).

9- Do you share with us with the access to such areas as your phone while using our application?

In order to activate the functionality of the Application consisting in scanning and saving the bar codes of Products, presenting Products based on images uploaded by the Client, recording information enabling the operation of the Application in off-line mode, searching via the geolocation of the Seller's offline Shop or a specific collection point parcel, the Administrator may obtain, including with the consent of the customer, access to the following areas of the client's mobile device:

a- Camera.
b- Memory of the device.
c- Geolocation.

10- Who can we transfer your data to?

Each time the catalog of recipients of Personal Data processed by the Administrator results mainly from the scope of services used by the Customer.


The catalog of recipients of the data also results from the consent of the client, or from the law, and is clarified as a result of actions taken by him in the Online Shop or Application.


In the processing of Personal Data, the Administrator's partners may participate to a limited extent, in particular who technically help to run the Online Shop efficiently, or the Application, including communication with our clients (e.g. they support us in sending e-mails, and in the case of advertising activities - also in marketing campaigns), hosting services or telephone and IT services providers, carriers or agents performing orders, entities handling electronic payments or payments payment card in the Online Shop, companies that service the software, support the Administrator in marketing campaigns, as well as a provider of legal and consulting services.


On the above principles Customer's Personal Data may be also transferred to companies from the Shell Group referred to in point 00 below.


As part of marketing (advertising) activities, the Administrator uses the services of third parties that use cookies in the Online Shop / Application. The catalog of these entities is detailed in the following sections of this Policy.

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