So what role does influence play for B2B marketers who want to make 2022 a marketing and customer success? From getting started to selecting influencers, trends, mistakes to avoid and measurement - here's insight that's driving some of the world's most successful B2B brands to rely on content partnerships with industry experts, key opinion leaders and influencers. Real Estate Photo Editing Service Get started with B2B influencer marketing B2B marketers looking to start working with influencers have as many options as marketing goals. One area to focus on is identifying those who are already acting as influencers for their brand with significant audiences. In many cases, these are customers,

but they can also be industry partners, members of the brand community, or even internal subject matter experts. Finding brand advocates and engaging with them is a good starting point for building the kinds of relationships that can produce high-quality, Real Estate Photo Editing trusted content and even community. Initially, engagement can be as simple as interacting on social media or it can be an invitation to contribute expertise to relevant branded content that matches the interests and goals of influencers. These grassroots efforts can help a brand begin to understand the value of intentionally engaging with people who can contribute, share, and advocate for the brand.

Working with influencers in this way builds brand influence with current and potential customers as well as in the industry. For B2B marketers who want to accelerate their entry into working with influencers, a pilot influencer content marketing campaign could be a smart way to test the waters, Real Estate Photo Editing capture data, and build a solid business case. for continued investment in a permanent influencer program (or not). Scaling influencer marketing efforts with more established and professional influencers and building a community of influencers requires deeper software and expertise, especially