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1. The beginning and end of Ding Zhen's explosion
Wild people give the impression of being rough, while innocent people give the impression of gentleness. The sense of conflict brought together by these two seemingly contradictory characteristics, coupled with the aura of ethnic minorities and snowy plateaus, Ding Zhen, a young man with dark complexion, Tibetan clothes, the iconic plateau red and clear eyes, suddenly became popular all over the country and became synonymous with wildness and innocence, known as the "sweet wild" boy.
1.1 How popular is Ding Zhen?
To say that in November 2020, the most popular person in China is Ding Zhen. His related confidence continued to be screened on major content platforms such as Douyin, Kuaishou, Weibo and WeChat within half a month. We refer to the Baidu Index as a measure of popularity. The peak search popularity of Ding Zhen is close to 180,000, which is three times that of Zhu Yilong, the current ZUI popular traffic niche (taking the male star with the highest Baidu Index on December 09). It is conservatively estimated that the reading volume of related topics on the entire network exceeds 10 billion in one month, and even after a month, there is still a popularity of 1.5 Zhu. Female netizens shouted for him, and even caused some male netizens to be jealous. He is also the only grass-roots celebrity who has been forwarded by the spokesperson of the Ministry of Foreign Affairs and blessed by the CCTV anchor. It can be said that he is handsome, traffic, politically correct and traffic.
1.2 Timeline of major events
First, let's sort out the main progress of the event through a timeline. Friends who are already familiar can skip directly to the second part:
cause:
A beautiful misunderstanding: The reason for the story is that the photographer Hu Bo was going to arrange Ding Zhen's younger brother Nima, but his younger brother was not there that day, so he photographed his older brother Ding Zhen and uploaded it to Douyin. A short 7-second video has received 2 million likes in a short time, which is a very popular video, but it has not reached the phenomenon level;
go through:
The joint efforts of the local cultural and tourism departments: As the wild + innocent Tibetan guy has received attention on Douyin, the local state-owned enterprise Litang County Cultural and Sports Tourism Investment Development Co., Ltd. in Ganzi Prefecture, Sichuan Province has signed Ding Zhen as the tourism image ambassador of Litang County .
Some netizens posted on Weibo: "I'm really geographically blind, I thought Ding Zhen was in Tibet, then Yunnan, or Xinjiang. It turned out that Sichuan???" was on the hot search. On November 25th, Sichuan Cultural Tourism Weibo analyzed for netizens "Actually Ding Zhen is in Sichuan." Around the topic Ding Zhen is in Sichuan#, Sichuan Cultural Tourism Weibo released nearly 50 blog posts to promote Sichuan culture and tourism in an all-round way. ,Food. Official WeChat accounts such as Chengdu Cultural Tourism, Cultural Tourism Leshan, and Mianyang Tourism responded one after another and jointly promoted them. At the same time, official cultural and tourism microblogs such as Tibet, Shanxi, Shanghai, and Shandong also joined country email list the battle of "grabbing people", pushing Ding Zhen's popularity to a new level.
climax:
National praise: On November 28, Foreign Ministry Spokesperson Hua Chunying sent three tweets to "call" Ding Zhen, and famous CCTV anchors Haixia and Bai Yansong all sent blessings to Ding Zhen. It is rare for government departments and official media to actively give a grassroots celebrity a lot of likes, and the likes themselves have become a hot outbreak, bringing the event to a climax.
Continuous fermentation:
The battle between "nympho" and "keyboard man": as the incident develops, negative business will definitely follow. Ding Zhen himself has no negative news, but his explosion made some men red-eyed. They believed that Ding Zhen had no ability, education and background to become popular just because of his good looks, resulting in dissatisfaction and even a little jealousy. While female netizens and some men stood up to support Ding Zhen, such conflicting views caused heated discussions on Weibo, Zhihu and other platforms.