So you need to figure out what topics you want to influence and ideally use data from an influencer marketing platform to score potential influencers on basic dimensions like topical relevance, quality of the engagement of the influencer's audience on this topic and of course the size of the network. . Once you have a list of influencer candidates ranked by relevance, Photo Retouching Service resonance, and reach, there are certain traits you'll want to look for in order to have a better chance of getting a positive result. For B2B influencers, the first of these traits is competence. In other words, where the influencer has documented and proven expertise on the subject.

There's also popularity - how big is the influencer's network and on what channels? Then there's personality, which is often not easy to find in B2B – but it is improving. If you expect the influencer to be a host of branded podcasts or video series, for example, they will need to bring both charisma and expertise in order to engage the audience. Photo Retouching Service Publishing is another capability that good B2B influencers have and that means what publishing channels or platforms does the influencer have? Do they have a podcast? A weekly LinkedIn Live or YouTube show?

A blog? A column in a relevant industry publication? A newsletter? The last is promotion where the influencer can promote the brand content they have contributed to. If an influencer is an expert but never promotes, a sudden increase in promoting a certain brand will not be welcomed by their audience. You will rarely find all of these traits and abilities in a single influencer, but the number of professional influencers and creators in the B2B world is growing. Photo Retouching Service It's both an opportunity for B2B brands to work with professionals who are comfortable, creative, and able to get the job done, as well as a business opportunity for influencers who can deliver. Key Indicators for a B2B Influencer